It's your space. Your sanctuary. You start your day there, or end it. You charge up there, relax there, or wash off your troubles. So we know, few things can sour a good mood more consistently than that one thing...it's not wrong, exactly...but it sure isn't right!
It's why we pay particular attention to those little things, to make sure each aspect of your project fits with the rest, and flows naturally.
Your Main Message
Use this space to tell people what your company does and why and how it does it. What're you known for? Who likes you? What's your number one competitive advantage?
Include all the things that make your business unique and better than the competition. Do you have a patented 13-step process for taxidermy that results in the most lifelike stuffed owls? You gotta mention that.
Other good things to weave into this copy include: awards won, distinctions given, number of products sold, company philosophy (just keep it short), interesting company history bits, and anything that makes a reader think you'd be awesome to do business with.
This is should be a prospective customer's number one call to action, e.g., requesting a quote or perusing your product catalog.